There’s a lot of interesting elements to this monitor. Apart from the refresh rate, which I believe is 60 Hz, it checks off basically every nice-to-have that I can think of... at least for AMD users. It is borderless on all four sides. It has 95% coverage of DCI-P3, which might even be factory-calibrated (if I understand the “Color Calibrated” specification correctly). It also has FreeSync to make gaming at 4K slightly more smooth if you’re just a bit below 60 FPS.
And, according to B&H Photo (via The Verge), it will be coming on the 28th for $999.
It even includes a $100 B&H Gift Card at that price, too!
If you are into printed content production, then you might want to verify its Adobe RGB compatibility before making your purchase. DCI-P3 and Adobe RGB are both fairly large color spaces, but they deviate from each other. (Apparently, DCI-P3 covers more of the red end, while Adobe RGB covers more of the green.) Adobe RGB, if I understand correctly, extended sRGB into a space that printers could be calibrated into, while DCI-P3 is more for HDR video.
Personally, I find 60 Hz mouse pointers to be very noticeable and distracting. As such, the low refresh rate might be a deal-breaker for someone like me, but pretty much everything else looks like a win -- including the ever-important price and availability.